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About Impact Productions Group


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Impact Communications - PR and Marketing for Financial Institutions and Advisory Firms
_Since 1993, Impact Communications has been focused on the financial advisory industry – helping institutions and individual advisors develop and implement their marketing and PR strategy. We know the ins and outs of the industry, understand the subtle (and not so subtle) distinctions among service categories and are experts at crafting messages and communications that make a difference.

In 2011, under the service name Impact Productions Group, Impact Communications added full-service Video Production services to support clients in reaching key constituents via digital communications that connect, engage and inspire.

Milestones:

In 1993, founder Marie Swift left her position as Director of Corporate Communications for a prominent wealth management firm in Orange County, California. She founded Impact Communications and built her reputation as one of the industry's top marketing consultants.

As the demand for Marie's services grew, she created and continues to lead a team of creative professionals who are dedicated to serving a select group of clients in the financial services industry.

In the late 1990's, Impact Communications pioneered email marketing campaigns and website development for industry leaders such as Sheryl Garrett and the Garrett Planning Network.

In 2000, Impact Communications began writing and producing books, white papers and master essays for clients, turning these thought-leadership pieces into tangible items and digital assets.

In 1999, Marie Swift delivered her first training workshop to a group of 10 independent financial advisors. By 2011, she was addressing hundreds of planners as a keynote speaker at national custodian and broker/dealer conferences.

In 2004, Swift began writing a marketing column for Morningstar Advisor. By 2012, Swift had published hundreds of articles in industry publications ranging from RIABiz.com to Financial Advisor magazine. Her popular Marketing Maven column is published weekly by Financial-Planning.com. You might be surprised to know who Impact Communications is ghost-writing and placing content for in major financial publications.

Media relations and PR continues to be a strong suit for Impact Communications. Clients are routinely published in major publications such as Wall Street Journal, Investment Advisor magazine, Kipliner's Personal Finance, Financial Advisor magazine, Smart Money, Christian Science Monitor, Forbes.com, Financial Planning magazine, MorningstarAdvisor.com, RIABiz.com, etc. Impact clients enjoy television, radio, audio, video and print interviews as well.

In 2010, Impact Communications created the first-ever Social Media Boot Camp hosted by the Financial Planning Association. In 2011, Impact produced the first-ever Fish for Yourself multi-city workshop and workbook for NAPFA. In 2011, Swift partnered with TD Ameritrade to produce a Social Media Super Session at TD's national conference. In 2011, Impact partnered with Sourcemedia and Genworth to produce The Advisor of the Future video series and white paper transcript. In 2012, Swift partnered with TD Ameritrade to staff the Social Media Lab.

In 2011, under the service name Impact Productions Group, Impact Communications added full-service Video Production services to support clients in reaching key constituents via digital communications that connect, engage and inspire.

  • Corporate clients: If you need video capture and production services or are interested in working with Impact to create digital content that connects, engages and inspires your audience, please use the Connect button to request an exploratory conversation with Marie Swift and Teresa Law.

In 2012, Impact Productions Group added a turnkey Video Email system, Video Conferencing system and Fusion Wall Technology to support advisory firms with smaller budgets so that that they too could enjoy the benefits associated with personalized video and branded multimedia communications. Our technology solutions allow you to communicate with clients and prospects using digital in real time or on-demand.

  • Advisory firms: If you are interested in learning more about our turnkey Technology Solutions, please watch the demo videos on this site or Look Here for more details on how you can sign up today for either the Video Email system ($125 set up fee and $20/mo) or the Limited Edition system ($250 set up fee and $35/mo) or the Comprehensive Suite ($750 set up fee and $30/mo -- includes Video Email system + Fusion Wall + Video Conferencing system + Video Responder system).  View the Events page to attend an introductory webinar.

Value Proposition:

Whether you’re a broker/dealer, a professional alliance, a  client acquisition program, custodian, software company or other  type of service firm, and independent financial advisory firm, TAMP or asset manager, Impact can help you achieve your growth goals and communications objectives. Impact can help you amplify your voice, become more visible, and gain market share.

We'll help you save money and get better results because we know your business, inside and out. We work solely within the financial services industry, serving independent advisors and allied institutions where "front and center" is all we do!

Learn more about Who We Are at our primary information portal -- www.ImpactCommunications.org. 


Front and Center is All We Do!

Marie Swift and her expert team at Impact Communications provide:
  • Marketing Consulting Services
  • Key Message Development
  • Marketing Strategy and Planning Services
  • Full service PR and Media Relations 
  • News Release Creation and Distribution
  • Media Training and Advice
  • Presentations Skills Training
  • Camera Skills Coaching and Advice
  • Keynote Speeches and Training Workshops
  • Media Mastery University
  • Social Media Boot Camp

  • Book Layout, Design, Ghostwriting and Publishing Services
  • Business Builder Pro Workshop
  • Copy Writing and Graphic Design
  • Marketing Collateral Development 
  • Direct Response Internet Marketing Services 
  • Website Creation, SEO and Online Presence
  • Social Media Strategy and Implementation
  • Engineered Roundtables and Visibility Events
  • Press Conferences and Meeting Planning / Onsite Support
  • Turnkey Video Email System
  • Fusion Wall Technology
  • Video Production Services 
  • White Paper Development and Promotions
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